The Value Of Video In Real Estate

Video is proving itself to be a powerful online tool in this pandemic age. In some cases it has even been the salvation for some businesses.

Businesses like real estate which traditionally required you to visit a property could now present their properties to you in the comfort of your own home. It has provided an all- important remote access window which is a great benefit to the seller and the buyer.

The Importance of Video

The importance and use of video has been growing massively over recent years. An amount that has continued to grow as people are online more now than they ever were. In 2019 video was recognised as the top form of media used in content strategy. It is safe to assume 2020 and onwards will be no different.

Some studies have even estimated that by 2022 videos will account for an estimated 82% of consumer internet traffic.

The choice is simple. Use video and watch your business grow, or don’t and watch it fail. Not much of a choice really.

Real Estate Video Ideas

Video can be used to promote your real estate business in a variety of ways not just with a standard walkthrough of the premises you wish to sell but in other ways as well.

The types of videos you could utilise include:

Home buyer/home seller videos

These are your atypical real estate walkthrough videos. Here you can show your potential buyers all the details of the property whilst they are in the comfort of their own home.

Drone videos

Listing your property using a drone video has been shown to increase property sales by almost 68%. This could be due to the amount of insight that an aerial view provides when viewing a property.

Testimonial videos

Testimonials are a powerful way to increase sales and there are plenty of studies to back this up. It doesn’t matter if the person making the testimonial is a stranger or someone you recognise they are both effective.

Testimonial statistics show 92% of customers read online reviews before buying. 72% of consumers say positive testimonials and reviews increase their trust in a business and 70% of people trust reviews and recommendations from strangers.

The selling power of testimonials cannot be understated.

Neighbourhood videos

One of the usual considerations when it comes to buying a property is location. Not just in terms of where you would like to live but in terms of who you will be living around or beside.

Making a video which highlights the neighbourhood or community in which the property resides can be a great aid in selling that property

Livestreamed video

Livestreaming a video from a property has some additional befits you won’t get from a standard embedded video. For a start it feels a lot more personal. You are there at that time with the estate agent. You can ask questions as you view the property or even direct the estate agent to parts of the property you would like to view or review.

Livestreaming also provides that nice personal touch and here again studies have shown that the personal touch can increase your business. A study in Robert Cialdini’s book ‘Yes! 50 secrets from the science of persuasion’ indicates that the personal touch can increase a customers responsiveness from 36% to 75%.

The Future Of Real Estate

Video will soon become an essential part of promoting your real estate business. Some estate agents are already ahead of the game as they increase the amount of video content on their websites realising the importance of such a move. Video sells whether buying a property at home or abroad and if you want your business to continue to succeed it is vitally important.